K1x - Outta This World

The behind-the-scenes look at the K1X × Snipes campaign.

One hundred people on set. Fifty VFX artists working under an Abyss Digital lead. Alien SFX makeup, sports choreography, 3D scanning on set, and a CG basketball arena out of the Dune universe projected live behind the cast rather than added afterwards. One month of post-production.

The production ran on an ambitious idea rather than a comfortable budget, and it pulled the creative, artistic and production community in Warsaw together around one film — made to reset what a sports brand advertisement is allowed to look like.